UGC video ad pricing: what it actually costs

A UGC video ad from me costs $250, $550, or from $1,400 a month, depending on how many concepts and how much ongoing volume you need. There's no quote process for the first two tiers — the price is fixed and published, because most DTC brands testing creative for the first time just want a number they can act on.

Single — $250

One concept, one video 25 to 45 seconds long, delivered as three separate hook variations — the same body footage with three different opening three seconds, so you have something to A/B test rather than one asset that either works or doesn't. Includes burned-in captions, vertical 1080×1920 format, and one revision round. Delivered in 3 to 5 business days once I have the product and an approved script.

Test Pack — $550

Three concepts, each with three hook variations, for nine testable assets in total. That works out to roughly $61 per finished video, a 27% discount against buying three Singles separately. It also comes with two revision rounds instead of one, since juggling three concepts at once usually means more back-and-forth on direction. Same 3 to 5 business day turnaround as Single.

Monthly — from $1,400

Built for brands already running paid ads and burning through creative. Five videos plus ten photos per month, rolling concept development instead of a fixed brief upfront, and priority turnaround ahead of one-off orders. Concepts get iterated on your actual ad performance data month to month rather than guessed at from scratch each time.

What changes the price

Two things sit outside the base package price:

• Paid usage. Organic usage — posting the video on your own social accounts and site — is included at no extra cost in every tier. Running it as a paid ad adds 35% on top of the deliverable price, covering 90 days of paid usage. Longer paid usage, perpetual rights, or whitelisting through my own creator accounts for extended reach are quoted separately once I know the scope.
• Rush delivery. The standard turnaround is 3 to 5 business days from when the product arrives and the script is approved. Rush delivery is available on request for an additional fee, quoted per project.

Revisions past the included round (1 for Single, 2 for Test Pack) are edit notes on the existing cut — pacing, a line reading, captions, trim length — not a reshoot. If the direction changes entirely, that's treated as a new script rather than a revision.

How payment works

For a first project, it's 50% upfront to book the slot and the rest on delivery. Invoicing runs through a registered EU sole proprietorship, with VAT handled correctly for cross-border B2B regardless of where your business is based. Once we've worked together once, payment terms can move to something easier.